We are an interdisciplinary initiative within the worldwide ongoing Future of Work development, based in Zurich.


DNA provides structured and in-depth expert resources for individuals and teams who are passionate about building and growing purposeful communities in their organisations. These theme-centered building blocks include Purpose, Persona, Place, Program and People.

Our goal is to support community builders to achieve a ROC (Return on Community) that adds value to their organisation, contributes to their business goals, and connects people.

On site and digital.


Join us this September 2020, for a free series on the topic of “Community Purpose”. A useful introduction or checkpoint for everyone at any stage of your community-building process, we will dive into why it’s important to define and refine your community’s purpose, how it should be the North Star that guides your decision-making, and why it should be reflected in every interaction you have with your community, including communications and social media.

More details will be announced soon.

The purpose behind a community. How important is it?

No clear defined sense of community, no convincing and promising community building. Pioneer Thomas Wickart points out from his rich store of knowledge components to be considered.

Purpose Communication in the Community

With a few tricks, comprehensible communication around the purpose in the community is possible.

Using Social Listening to Define and Refine Your Community’s Purpose

Community-building is an art and a science. Using real examples, we discuss how to use social listening to build a purposeful community.


We are looking forward to your questions – we speak english and german

Maurice Codourey ZRH,
Aisha Schnellmann ZRH & SIN,
Maria Kromlidou ATH,
Thomas Wickart SCN

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